Friends and Family Previews
After 18 intense months developing, defining and refining our vision we presented the first line of Troubadour goods in December 2012. It was the first time we brought the products to a public forum, and what better preview audience than friends and family?
Since Troubadour has deep roots on both sides of the Pond, we decided to host two previews: London and New York City. In London we invited guests to the Thom Sweeney showroom in Mayfair, housed within a former art gallery. We felt this brilliant outfit dedicated to the craft of bespoke tailoring was the ideal setting for a party, and very much in line with our company ethos. In NYC we set up shop at WeWork, a successful ‘physical social network’ that brings small businesses together to co-work in shared office spaces with super-smart designs.
Guests mingled about enjoying wine and hors d’oeuvres while getting a first-look at the inaugural Troubadour line. It was inspiring to watch people experiencing these items – touching and holding and trying them on for wear – for the first time. Our team had spent considerable amounts of time with each of these pieces, so it was hugely rewarding to see how everyone responded to them. Both nights were exactly what we’d hoped for when we set out to start this business.
These previews were our first shot at bringing to life the stories behind our products – the people and processes that make our offerings so superior and unique. The energy in each room was palpable, and only further affirmed our belief that with Troubadour we’re on to something great.