1. IMPORTANT INFORMATION AND WHO WE ARE

PURPOSE OF THIS PRIVACY NOTICE

This privacy notice explains how Troubadour Goods collects and processes your personal data when you use our website, sign up to our newsletter or text messages, buy a product, visit our store or take part in a competition.

This website is not intended for children and we do not knowingly collect data relating to children.

CONTROLLER

Troubadour Goods Limited is the controller and responsible for your personal data (referred to as “Troubadour Goods”, “Troubadour”, “we”, “us” or “our” in this privacy notice).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

CONTACT DETAILS

Post: Troubadour Goods Limited, 483 Green Lanes, London N13 4BS, United Kingdom.

Email: dataprivacy@troubadourgoods.com

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the opportunity to deal with your concerns before you approach the ICO, so please contact us in the first instance.

CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES

This version was last updated on 15 October 2026. Historic versions can be obtained by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Text messaging originator opt-in data and consent will not be shared with any third parties.

2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, title and transaction ID.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes the payment card details you enter at checkout. Card payments are processed by our payment providers, and we do not see or store your full card number.
• Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences, and how you interact with our email and SMS communications.

We also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your personal data but is not considered personal data in law as it does not directly or indirectly reveal your identity. If we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods). In this case, we may have to cancel an order, but we will notify you if this is the case at the time.

3. HOW YOUR PERSONAL DATA IS COLLECTED

Direct interactions. You may give us your Identity, Contact, Transaction and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• buy or express an interest in our products;
• create an account on our website;
• subscribe to our newsletter or text messages;
• request that we send marketing materials to you;
• enter a competition, promotion or survey;
• attend a Troubadour event or visit our store;
• submit a product review;
• speak to customer services or use the chat facility on our website.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical and Usage Data about your equipment, browsing actions and patterns, using cookies, server logs and similar technologies. Please see our cookie notice for further details.

Third parties or publicly available sources. We may receive personal data about you from third parties as set out below:

• Technical Data from analytics and advertising providers such as Google and Meta, based inside and outside the UK;
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services and from marketplaces such as Amazon, based inside and outside the UK;
• Identity and Transaction Data from affiliate networks, based inside and outside the UK;
• Identity and Contact Data from marketing networks such as AddShoppers, based in the US.

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• where we need to perform the contract we are about to enter into or have entered into with you;
• where we have your consent;
• where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
• where we need to comply with a legal or regulatory obligation.

You have the right to withdraw consent to marketing at any time by unsubscribing via the link provided with each marketing email and SMS we send to you or by contacting us at dataprivacy@troubadourgoods.com.

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

Below is a description of the ways we use your personal data, and the legal bases we rely on to do so. We may process your personal data for more than one lawful ground depending on the specific purpose. Please contact us if you need details about the specific legal ground we are relying on.

To register you as a new customer. Data: Identity, Contact. Lawful basis: performance of a contract with you.

To process and deliver your order, including managing payments and returns, arranging fulfilment and delivery by our partners, and collecting money owed to us. Data: Identity, Contact, Financial, Transaction, Marketing and Communications. Lawful basis: performance of a contract with you; necessary for our legitimate interests (to recover debts due to us).

To manage our relationship with you, including notifying you about changes to our terms or privacy notice and asking you to leave a review or take a survey. Data: Identity, Contact, Profile, Marketing and Communications. Lawful basis: performance of a contract with you; necessary to comply with a legal obligation; necessary for our legitimate interests (to keep our records updated and to study how customers use our products).

To manage our after-sales relationship with you, including guarantee claims and product recalls. Data: Identity, Contact, Profile, Transaction. Lawful basis: performance of a contract with you; necessary to comply with a legal obligation; necessary for our legitimate interests (to keep our records updated).

To enable you to take part in a prize draw, competition or survey. Data: Identity, Contact, Profile, Usage, Marketing and Communications. Lawful basis: performance of a contract with you; consent; necessary for our legitimate interests (to study how customers use our products and to grow our business).

To administer and protect our business and this website, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data. Data: Identity, Contact, Technical. Lawful basis: necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring); necessary to comply with a legal obligation.

To deliver relevant website content and advertisements to you, including through advertising platforms such as Google and Meta, and to measure the effectiveness of our advertising. Data: Identity, Contact, Profile, Usage, Marketing and Communications, Technical. Lawful basis: consent, where we use cookies or similar technologies to do this; otherwise necessary for our legitimate interests (to grow our business and to inform our marketing strategy).

To use data analytics to improve our website, products, marketing, customer relationships and experiences. Data: Technical, Usage. Lawful basis: consent, where we use cookies or similar technologies to do this; otherwise necessary for our legitimate interests (to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

To make suggestions and recommendations to you about products that may interest you. Data: Identity, Contact, Technical, Usage, Profile. Lawful basis: necessary for our legitimate interests (to develop our products and grow our business); or consent.

MARKETING AND OPTING OUT

You can update your marketing preferences by logging in to your account, by clicking ‘unsubscribe’ in any marketing email, by replying STOP to any marketing text message, or by contacting us at dataprivacy@troubadourgoods.com. Opting out of marketing messages will not stop you receiving messages about orders you have placed with us or responses to customer service queries.

PROMOTIONAL OFFERS FROM US

We may use your Identity, Contact, Technical, Transaction, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. You will receive marketing communications from us if you have asked to receive them, or if you have purchased goods from us and have not opted out of receiving that marketing.

THIRD-PARTY MARKETING

We do not sell your personal data. We work with AddShoppers, Inc., which runs a marketing network of online brands called SafeOpt. Where you have accepted advertising cookies, AddShoppers may use cookies and similar technologies on our website to recognise you if you are already known to its network, and may send you emails on our behalf about products you have viewed. Information about your visit, and your email address if you give it to us, may be shared with AddShoppers, which handles it under its own privacy notice. You can opt out of the AddShoppers network at any time by emailing privacy@addshoppers.com, and you can withdraw your cookie consent using the Cookie Preferences link on our website.

COOKIES

We use cookies and similar technologies. Cookies that are strictly necessary for the site to work, such as your basket, are always on. We only use analytics and advertising cookies if you agree to them through our cookie banner, and you can change your choice at any time using the Cookie Preferences link at the bottom of every page. Our cookie notice lists the cookies we use.

CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the parties set out below for the purposes set out in section 4:

• External Third Parties as set out in the Glossary.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets, or businesses we seek to acquire or merge with. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. INTERNATIONAL TRANSFERS

Some of our service providers are based outside the UK, including in the US. When we transfer your personal data outside the UK, we make sure it is protected by one of these safeguards: the country has been recognised by the UK government as providing adequate protection, which for certified US providers includes the UK Extension to the EU-US Data Privacy Framework; or we use the International Data Transfer Agreement or International Data Transfer Addendum issued by the Information Commissioner. Contact dataprivacy@troubadourgoods.com for details of the safeguard used for a particular provider.

7. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. We keep this basic information for seven years following your most recent interaction with us, so that we can deal with after-sales queries, guarantee claims and product recalls. We keep the marketing preferences you have given us until you tell us you no longer wish to hear from us.

In some circumstances you can ask us to delete your data: see “Request erasure of your personal data” in section 9. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

• Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. We may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data where there is no good reason for us continuing to process it, where you have successfully exercised your right to object, where we may have processed your information unlawfully or where we are required to erase it to comply with local law. We may not always be able to comply with a request for erasure for specific legal reasons, which we will tell you about at the time.
• Object to processing of your personal data where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object. You also have the right to object where we are processing your personal data for direct marketing purposes.
• Request restriction of processing of your personal data, for example while we establish its accuracy, or where you need us to keep it to establish, exercise or defend legal claims.
• Request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format, where you provided it to us and we use it with your consent or to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

We tailor our marketing communications to your purchase history and product preferences. If you would prefer us not to do this, please contact us, although in practice this will mean you stop receiving marketing communications from us.

If you wish to exercise any of these rights, please contact us at dataprivacy@troubadourgoods.com. We may need to request specific information from you to confirm your identity before we act on your request. We try to respond to all legitimate requests within one month. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests, in which case we will notify you and keep you updated.

10. GLOSSARY

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and products and the best and most secure experience. We consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you, unless we have your consent or are otherwise required or permitted to by law.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Consent means you have given us clear permission to process your personal data, for example by ticking a box or accepting cookies in our cookie banner.

EXTERNAL THIRD PARTIES

• Service providers acting as processors, based in the UK, EU and US, who provide e-commerce, IT and system administration services.
• Fulfilment, warehousing and delivery partners acting as processors, based inside and outside the UK.
• Payment providers who process card payments on our behalf.
• Customer service, email and SMS, product review, advertising, analytics and website behaviour providers, based in the UK, EU or US. Website behaviour providers may record clicks, mouse movements, page scrolling and text typed into website forms; they do not collect payment details or sensitive personal data.
• Professional advisers including lawyers, bankers, auditors and insurers, based in the UK, EU and US, who provide legal, banking, insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities based in the UK and elsewhere who require reporting of processing activities in certain circumstances.